Your customers buy with their eyes – if a product looks appealing to them, they are more likely to buy it, even though they don’t necessarily need it. That’s why it’s important to showcase everything your store has to offer in the right way.
This means in a way that will highlight all the best features of each and every piece of furniture you want to sell. When it comes to furniture showroom lighting, it’s never as easy as choosing the most efficient LED options available – such stores are usually quite big, so you need to place the lights correctly in order to get the best possible results.
Why is it important to light furniture in your store?
Even though the main purpose of lighting in your store is to make sure everything is clearly visible, its role doesn’t end with this one task. It’s important to know that lighting can have a huge impact on our mood – its brightness, intensity, and colour can completely change the way we perceive our surroundings. If you choose to implement lighting options that make your customers feel more comfortable, or even happier, you’re increasing your chances of turning a profit. That’s why your store should always be well-lit. In the right lighting, every piece gains in appearance, while dark and gloomy spaces can make even the most beautiful furniture look unattractive.
How to choose the best lighting?
Before you start choosing your new lamps and types of lighting, it’s important to take a good look around the store. Try to point out its advantages and disadvantages, things concerning its layout, and the way your products will be placed around the room. As much as highlighting the good things, well-chosen lamps can also help you hide those that you don’t want your clients to see. For example, if you’d rather keep the ceiling out of sight – it may be a better idea to go with downward lighting that will divert the attention away from the ceiling itself while keeping the area below bright.
And remember that the main ceiling lamp will not necessarily be enough. Depending on the size and the shape of the area you’re trying to illuminate, there’s always the risk of dark nooks and corners – pay attention to similar details, such spaces should also get enough light. This way, you’ll make sure to use all of the available space. In huge spaces, you can also use floor lamps or LED strip lights to guide your customers through the exposition. Or you can use such LED lights along with LED strip profiles to create interesting patterns, that will not only bring light to your store but also make it stand out.
Good lighting can have a huge impact on your business results. It’s important because currently, with the constantly growing list of competitors – including not only other showrooms but online retailers as well – you need to use all tools available to you to make sure your offer looks more desirable. Use lighting to your advantage and make sure that your products are not just visible, but displayed in the best possible way.